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Exploring Consumer Preferences towards fast food Industry, Delhi,India   Gaurav Kalra

Exploring Consumer Preferences towards fast food Industry, Delhi,India

52 страниц. 2014 год.
LAP Lambert Academic Publishing
The book has been written in the form of a research project undertaken in order to solve a management decision problem dealt by a new fast food outlet planning to setup its business in Delhi. The book proceeds in a way with secondary data analysis of the industry (Exploratory as well as conclusive), followed by research design for a study conducted in the city, with application of tools like regression as well as factor analysis, & thereby, concludes with suggestions in regard to few important constructs to the new entrant which are actually vital for its operations in Delhi,India.
 
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