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Internationalization of Professional Services   Anomitra Chakravarty

Internationalization of Professional Services

228 страниц. 2012 год.
LAP Lambert Academic Publishing
Professional services have become important in today's globalized business scenario and are growing much faster than manufacturing and other service industries in most countries. Research on internationalization of professional services does not reflect the industry's important position in global business. This book empirically examines major differences between exporters and non-exporters of knowledge intensive & people centered professional service like engineering consultancy. This will help managers and policy makers to understand the impediments that must be overcome to encourage more professional service firms to enter foreign markets. This book also examines principal export motivations and various external support systems that may enable consultancy firms to market their services in the international arena.
 
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