160 страниц. 2013 год. LAP Lambert Academic Publishing This book is a study based on Pakistan for the acceptability of Branchless Banking as a financial solution for the unbanked poor. The acceptability is measured on the following factors: literacy rate, perceived risk,location of the user, self-efficacy, regulatory framework, charges, management, ease of use and ease of usefulness. The collected data is then analysed through spss, by applying different statistical tests. And Significant relationship among the factors were deduced.