Добро пожаловать в клуб

Показать / Спрятать  Домой  Новости Статьи Файлы Форум Web ссылки F.A.Q. Логобург    Показать / Спрятать

       
Поиск   
Главное меню
ДомойНовостиСтатьиПостановка звуковФайлыДефектологияКнижный мирФорумСловарьРассылкаКаталог ссылокРейтинг пользователейЧаВо(FAQ)КонкурсWeb магазинШкольникамКарта сайта

Поздравляем!
Поздравляем нового Логобуржца Evgesha149 со вступлением в клуб!

Реклама

КНИЖНЫЙ МИР

Factors determining Consumer Adoption of Internet Banking   Sanmugam Annamalah

Factors determining Consumer Adoption of Internet Banking

156 страниц. 2012 год.
LAP Lambert Academic Publishing
Internet banking has played a vital role in the e-payment as it provides an online transaction platform to support many e-commerce applications such as online shopping, online auction, and Internet stock trading. In contrast to online purchases, the adoption of Internet banking is typically more complex, as it initiates a long-term relationship between the consumer and online banking services. This study examines various socioeconomic and demographic factors associated with the decision to adopt Internet banking.The Logit and OLS models were formulated to examine the decision to adopt Internet banking. The outcome from the empirical analysis demonstrates individual’s income level, computer literate,frequent visit to the bank branches and Internet access were found to be statistically significant.
 
- Генерация страницы: 0.05 секунд -