280 страниц. 2013 год. LAP Lambert Academic Publishing Capital market has emerged as one of the prominent area of investment in last two decades. Now in india, capital market is a one of the most attractive area of investment for retail investors. In this context it is very important to study the factors which influence their investing behavior. Un-like institutional investors, individual investors are influenced by the various psychological and demographic variables.This book throws light on the investor's behavior in indian capital market.