68 страниц. 2012 год. LAP Lambert Academic Publishing This book discusses on mutual fund industry in detail, the impact of various scrips on the performance of the mutual funds. The book also discusses on some of the tools and concepts to measure performance of mutual funds such as average daily return and risk in stock market to compare with the market indicator, Jenson's ratio, Treynor's ratio, Sharpe’s ratio, and Fama's model. In the final stage we also discuss about the Investment priorities of different Investors and evaluate on how investors view mutual funds. Also focuses on the investment procedure of mutual funds, investor’s preference regarding mutual funds, and motivational factors of mutual fund investors.