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КНИЖНЫЙ МИР

Terrorism, Tourism and Consumer Behaviour   David Capper

Terrorism, Tourism and Consumer Behaviour

292 страниц. 2010 год.
LAP Lambert Academic Publishing
This book investigates the effects of terrorism on tourism markets, examining the various factors that have limited the growth of the industry in those destinations affected. The relationship between terrorist activity and the tourism industry and the resulting issues of negative image formation is discussed in depth. The primary research focuses on several important areas that have received limited academic attention. Firstly, the book examines the decision-making process of tourists in an attempt to understand attitudes of tourists towards destinations affected by terrorist activity. Secondly, primary research is carried out to understand how the media influences consumer perceptions of destinations affected by terrorism. The book will be of interest to the academic community as well as government agencies and the tourism industry and will enable a greater understanding of one of the biggest threats to the tourism industry in modern times.
 
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