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Price Engineering for SMEs in the Hotel Industry   Octavian Catalin Cucu

Price Engineering for SMEs in the Hotel Industry

64 страниц. 2011 год.
LAP Lambert Academic Publishing
The advent of the Internet era changed the way business is conducted, especially in the hotel industry. The existent literature argues that the online booking revolution diminishes the effectiveness of traditional revenue management systems (Schwartz, 2008). The present paper shows that, on the contrary, online booking and revenue management perfectly complement each other. In particular, light algorithms are used to construct a pricing policy which can and should be used by managers of small size hotels. The price engineering endeavor is based on both simulated demand following a Poisson distribution and on the pricing policy of competing 2-star hotels in the vicinity of the Vrijthof Square, Maastricht. Regression analysis is used to determine the relation between the competitors'' prices and the quantitative and qualitative independent variables chosen for this model. The light algorithm presented in this paper uses easily accessible software packages such as...
 
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