92 страниц. 2011 год. LAP Lambert Academic Publishing As the speedy development of modern society, people start to attach more importance to higher education. Thus, it becomes crucial to understand how the higher educational institution should perform to attract more outstanding students. The main objective of this research is to find out the determination of students' satisfaction in higher learning. In order to complete this research, the "competitive advantage" theory from strategy management is introduced to analyze this question. Competitive advantage is a concept that often inspires in strategists a form of idol worship, a desire to imitate the strategies that make the most successful companies successful. We could also use this theory to measure the attractiveness of colleges and students' satisfaction in terms of its key factors.