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Integrating Customer Preferences, Organization Strategy and Resources   Amit Sachan

Integrating Customer Preferences, Organization Strategy and Resources

268 страниц. 2012 год.
LAP Lambert Academic Publishing
This research develops and tests the Effective Service Design model which integrates Customer Preferences, Organization Strategy and Resources of the organisation. The research extends the past research in the area of optimal service design by incorporating the strategy and resources along with customer preferences. This research is the first attempt to link strategy and resources with customer preferences. The study uses number of techniques and enables managers to make better decisions regarding resource allocation for effective service design considering organization strategy and customer preferences. Major theoretical contributions of the research are first in the area of services management and second in the area of resource allocation literature. The current research provides an effective service design model to services management area which integrates customer preferences, strategy and resources. This study contributes to resource allocation literature by considering...
 
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