288 страниц. 2013 год. LAP Lambert Academic Publishing An academic exploration into the modern day concern of optimizing Organizational Identity. The focus is on the Social Responsibility (CSR) facet of Organizational Identity which is know to enhance identification with the organization and to bring about important tangible and intangible advantages. In a fresh take on the subject, social network analysis is applied to dissect how members of an organization influence and construct its CSR Identity. A comprehensive review is provided for three literatures - Identity, Social Responsibility, and Social Network Analysis, which are then integrated in an empirical examination of a real organization, mapping its networks of friendship, work, and casual relations, and testing how they shape, influence, and ultimately form the Organization's Identity.