116 страниц. 2010 год. LAP Lambert Academic Publishing A practical, industry proven methodology that integrates strategy and finance in a five-step process to develop a new business concept. The methodology is illustrated by stories from the author’s success in building a billion dollar company in Indonesia. Focus is on developing the business model through a powerful heuristic and how this method makes it easy to develop financial models. An in-depth examination of financial models and their use in early stage capital raising is included.