Добро пожаловать в клуб

Показать / Спрятать  Домой  Новости Статьи Файлы Форум Web ссылки F.A.Q. Логобург    Показать / Спрятать

       
Поиск   
Главное меню
ДомойНовостиСтатьиДефектологияПостановка звуковФайлыКнижный мирФорумСловарьРассылкаКаталог ссылокРейтинг пользователейЧаВо(FAQ)КонкурсWeb магазинШкольникамКарта сайта

Поздравляем!
Поздравляем нового Логобуржца feia2727 со вступлением в клуб!

Реклама

КНИЖНЫЙ МИР

Beliefs and Attitudes Toward Advertising in India   Sandeep Vij

Beliefs and Attitudes Toward Advertising in India

368 страниц. 2012 год.
LAP Lambert Academic Publishing
Advertising beliefs are the building blocks of attitude toward advertising in general. Advertising has to rise above from just being a source of information. This means that advertisement contents and appeals used need more thinking. The advertising strategies must be based on identifying and anticipating the belief factors regarding advertising and the aspirations of the consumers. The macro goal of advertisers should be to develop messages that can best market their products while building positive attitudes toward advertising. Such attitudes can influence an individual’s attitude toward specific advertisements, the brand and ultimately the purchase. People with more favourable attitudes toward advertising in general find specific advertisements more acceptable, informative and enjoyable. To foster positive attitudes, the informative and entertainment value of advertising should be increased. This study also corroborates the view that, to be effective, advertisements should be...
 
- Генерация страницы: 0.06 секунд -