92 страниц. 2013 год. LAP Lambert Academic Publishing The main objective of this proposed study is to explore the impact of pricing strategy on the services of a company that a company gives to their loyal customers in intangible form. The fundamental objective of this study is to find out the impact of pricing strategy on the bussiness growth.The proposed study will be applicable not only in government sectors but as well as in the private sectors. Because the study deals with the growth value of the business so wherever, the pricing strategy changes will contribute in business growth of the organization negatively or positively.