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КНИЖНЫЙ МИР

Global Sourcing of Activities of MNCs in Emerging Markets   Md. Borak Ali and Yasmine Nguyen

Global Sourcing of Activities of MNCs in Emerging Markets

136 страниц. 2012 год.
LAP Lambert Academic Publishing
The book is about the operation of Multinational Corporations in China and India. MNCs in almost all industrial sectors are found in China and India. They are called big emerging markets. A healthy growth of component industry has been coupled with the rapid growth of automotive and vehicle industry in both countries. The development of component industry and cost effective procurement options have stimulated global sourcing of activities of MNCs from both China and India. The purpose of this research is to investigate how Volvo can be more successful in the emerging countries. The study discusses about three broad aspects of VolVo’s operation. After introduction and methodology chapters authors discuss about the issues in global sourcing followed by supply network of MNCs. The final part of the thesis is about how MNCs use domestic suppliers in their supply networks. Authors further investigate which strategies Volvo Buses in China and the Volvo Truck in India have used. The study...
 
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