92 страниц. 2014 год. LAP Lambert Academic Publishing The present study attempts to analyze the key factors affecting production and consumption of fresh milk. The consumption and production functions were estimated at micro level as well as at macro level.This book consists of five chapters. Introduction of the research problem is stated in chapter no. 1, review of the relevant studies is described in chapter no. 2, methodological approach of the study is explained in chapter no. 3, major findings are presented in chapter no. 4 whereas summary and recommendations are given in chapter no. 5. This book is useful for the students, academicians, researchers, farmers and general public having interest in fresh milk consumption.