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Strategic Business Development Report for Jewellery Retail Industry   Wai Heng Sam

Strategic Business Development Report for Jewellery Retail Industry

84 страниц. 2011 год.
LAP Lambert Academic Publishing
Macau's luxury retail industry has been growing at a fast pace over the last five years with major opportunities for tourism and gaming created by the Chinese Government, resulting in the increase of economic growth and a rising desire for luxury products. In just 10 years' time, the retail sales volume in Macau has risen by 386% from MOP4.59 billion in 2000 to MOP22.34 billion in 2009, in which the luxury sector "watches and jewellery" took the largest share of 23%. This research provides strategic business development recommendations to a jeweller in Macau. The recommended strategies were based on the external industry analysis and the internal company analysis, under the discipline of strategic management, to generate a new strategic direction for the company. This report should be useful to managers in strategic management field, or anyone else who is interested in the luxury retail business.
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