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Telekom Malaysia Berhad (TM)   David Yong Gun Fie,Wan Murdani Wan Mohamed and Pauline Lam Woon Har

Telekom Malaysia Berhad (TM)

152 страниц. 2012 год.
LAP Lambert Academic Publishing
TM historically started operations in 1946. TM was privatized and publicly listed as Telekom Malaysia Berhad (TMB) in 1990 and was subsequently known as TM pursuant to a major corporate re-branding exercise in 1995. TM has since evolved to become the largest integrated telecommunication company in Malaysia and one of the leading telecommunication companies in the Southeast Asian region. As an integrated telecommunication service provider, TM was governed by a set of corporate values; total commitment to customers, uncompromising integrity, respect and care which were manifested in the management practices, company policies, business operations, products offerings and corporate services. While being long enough in the industry to obtain the first mover advantages, TM also had to deal with a fair share of legacy issues. Recognizing the internal strengths and weaknesses of TM and taking into account the external opportunities and threats of the industry, appropriate strategies were...
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