Добро пожаловать в клуб

Показать / Спрятать  Домой  Новости Статьи Файлы Форум Web ссылки F.A.Q. Логобург    Показать / Спрятать

       
Поиск   
Главное меню
ДомойНовостиСтатьиДефектологияПостановка звуковФайлыКнижный мирФорумСловарьРассылкаКаталог ссылокРейтинг пользователейЧаВо(FAQ)КонкурсWeb магазинШкольникамКарта сайта

Поздравляем!
Поздравляем нового Логобуржца feia2727 со вступлением в клуб!

Реклама

КНИЖНЫЙ МИР

Service Quality, Customer Satisfaction and Loyalty   Sharareh Mansouri Jajaee

Service Quality, Customer Satisfaction and Loyalty

84 страниц. 2012 год.
LAP Lambert Academic Publishing
Car insurance is one of the fastest growing types of insurance since it is mandatory for car owners and drivers in most countries to own insurance. Car insurance market is so competitive and it is mandatory in most countries; therefore, high quality service in the insurance industry has become an important concern. Through high service quality and customer satisfaction, companies are able to gain loyal customers who normally will continue utilizing the service or recommending it to other potential clients. In addition, service quality, customer satisfaction and loyalty guarantee profitability, therefore play pivotal roles for the insurance companies in this market. The purpose of this study is to measure service quality, customer satisfaction and loyalty, and assess the relation between these elements in the Australian car insurance industry. The SERVQUAL Scale was utilized to measure service quality, customer satisfaction and loyalty. As the research intends to understand the various...
 
- Генерация страницы: 0.03 секунд -