52 страниц. 2012 год. LAP Lambert Academic Publishing “Commercializing religion – mixing sacred with profane” is a retort to the practice of amalgamating religious symbolism and holy iconography in marketing messages and promotional communications. To create a desire in audience religion is being used as tempting concept to convert possible audiences into buyers and consumers. This reveals current standing of creed and religion in our society. This research is an enquiry in relationship between religion, sacred imagery and attitude towards religious iconography.