52 страниц. 2012 год. LAP Lambert Academic Publishing Global financial crisis also struck Toyota and resulted in the first loss in fifty years of this company. There is no company without a problem. How fast the problem is solved is what will give a company competitive edge. Toyota is trying to keep up with the customer expectations and for this it is working very hard for quality products. Also to eliminate future problems with Toyota products, the company needs to include every tiny detail of instruction about the usage of the car in the manual given to the customer. Toyota?s quality management is more closely link to the continuous improvement school of thought than the deterministic school of thought. The purpose of this research is to analyze the quality efforts made by Toyota and suggest appropriate strategic options to improve their problems.