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КНИЖНЫЙ МИР

Green Consumer Behavior and Environmental Sustainability   Usama Awan and Muhammad Ammer Raza

Green Consumer Behavior and Environmental Sustainability

108 страниц. 2012 год.
LAP Lambert Academic Publishing
The increasing awareness about the green house gases and their effect on environment, consumers of the developing countries seems hopeless in protecting natural environment as compared with the developed countries. This book provide guidelines to managers to understand green consumer behavior and introducing how consumer make decision towards choosing a green product and what important factors can affect on consumer decision making. This research also clearly demonstrates that Swedish consumers evaluate environmental benefits in product and potentially a young green consumer segment is exists in Sweden. In this book authors examines and assesses the different important factors that affect green purchase behavior on consumers in Sweden. This book however provides a new direction for the environmental marketers for devising an effective marketing strategy based on the product attributes green versus non-green. Target Audience; Business school faculty, Energy Marketer Managers,...
 
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