216 страниц. 2011 год. LAP Lambert Academic Publishing This book seeks to address the Brazilian business with a nationalist vision, breaking the paradigms of what is taught in schools and businesses. This work focuses on three areas: sports, politics and entrepreneurs with stories of success and failure in Brazilian companies. The approach of the failures shows that the deeper learning can help students, entrepreneurs and others interested in understanding management with a Brazilian way and based on our reality, culture and lifestyle. The current moment of world crisis makes us think it is important to develop a new and different vision of Directors, with a Brazilian style and way.