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Corporate Culture and Organizational Effectiveness   Mohammed Galib Hussain and T Afsar Basha

Corporate Culture and Organizational Effectiveness

324 страниц. 2011 год.
LAP Lambert Academic Publishing
Post 1991 economic reforms have brought the topic of organizational culture to the center of the debate.Indian corporates have stride on to the world stage as MNCs of repute in developed economies as well. Corporates have been compelled to develop a planned strategy, that could entail redesigning current activities, innovation, managing uncertainty, customer – centric policies and leveraging competitive strength. These radical changes can be brought about by developing appropriate corporate culture Organizations are primarily human institutions. Evidently, corporate culture is the culture of the people in the organizations. Development of appropriate corporate culture involves congruence between individuals and organizations. . Consequently, two newly designed typologies, namely, progressive and regressive cultures have been used to understand corporate cultures prevailing in Indian organizations. The nature of relationship between these two patterns of corporate culture and...
 
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