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Entry Strategies of the Indian Pharma in Africa, Middle-East & CIS   Roshni Majumdar

Entry Strategies of the Indian Pharma in Africa, Middle-East & CIS

60 страниц. 2012 год.
LAP Lambert Academic Publishing
The social, economic and demographic context, in which the global pharmaceutical industry functions, is altering. The already developed economies, with escalated healthcare expenses are looking to rein in healthcare disbursements. In developing economies as Africa, C.I.S, & Middle-East the pharmaceutical industries are also undergoing a phase of dynamic change. Rising health consciousness, prevalence of diseases, and healthcare expenditure will help the Middle East & Africa pharma market to grow. To capitalize on the opportunities in the Middle East, CIS & Africa pharma market, the multinational companies are looking to penetrate the market through individual or collaborative efforts. Emerging economies as India & China certainly, propose a beam of optimism for the global pharmaceutical industry.......
 
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