152 страниц. 2013 год. LAP Lambert Academic Publishing This book is aimed at considering the major processes in Mergers and Acquisition in some case studies which are selected from some of the most significant cases of M&As in recent years in the world like: Adidas-Reebok, Tata-Jaguar Land Rover and Kraft-Cadbury takeovers. Finally it will be specified how far those companies could be successful or not. The students of Management, Advertising agencies and corporate managers would find it useful.