332 страниц. 2012 год. LAP Lambert Academic Publishing Organizational culture has been an important theme in management & business research for more than two decades. The reason being, that organizational culture has the potential to affect a range of organizationally & individually desired outcomes. Many a author suggest that organizational culture affects productivity, performance, commitment, self-confidence, employee behavior, motivation, ethical behavior and ultimately, the organization’s financial performance. Research has also revealed the role of organizational culture in a variety of contexts including the adoption of innovative technologies and work place practices, information system integration, strategy implementation, and planning initiation. . Infact, Organizational Culture is postulated to be one of the greatest theoretical levers required for understanding organizations. Organizational culture is also found to be essential for successful organizational change and maximizing human capital.