68 страниц. 2011 год. LAP Lambert Academic Publishing Advertising is a very effective tool for promoting a product or service to inform the customer about it and to convince them to buy the product in order to increase the sales and profitability of organization. There are many type of advertising are in use now a days such a print advertisement, Television, internet radio etc but these techniques are used by everyone now a days and now we need new techniques to promote our product in order to capture the customer attention and effectively influence his purchase decision. One such technique is subliminal advertising which provide information at the subconscious level but before using this technique in a region we must first now about the feasibility of subliminal advertising in in that part.