150x230 300 страниц. 2001 год. John Wiley and Sons, Ltd Event management has a language all its own, one that is expanding rapidly as the event marketplace keeps pace with today's increasingly global economy. Because effective communication is the key to successfully researching, designing, planning, coordinating, and evaluating special events, it is essential to keep pace with the latest terminology. This invaluable reference helps you remain fluent in the language of event management by giving you quick access to the terms, phrases, and concepts you need to know to do your job well. Features include: - Entries updated and expanded with the help of event professionals from around the world. - New coverage of catering, marketing, proposal writing, technology, and other important areas. - A new section featuring terms grouped according to the key CSEP-identified categories: administration, coordination, marketing, and risk management.