76 страниц. 2010 год. LAP Lambert Academic Publishing This research shows the motivation for companies in the palm-oil industry to implement environmental responsible activities and to cooperate with their competitors. In most markets companies pursue those activities in order to reduce cost, differentiate, promote new regulation, prevent new regulation, manage the risk of reputation loss or to improve one's reputation. But what's really in it for them? Can they remain or improve their competitive advantage while implementing those environmental responsible activities?