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Employing creative templates to discover new mobile applications   Adriana Puchianu

Employing creative templates to discover new mobile applications

92 страниц. 2011 год.
LAP Lambert Academic Publishing
The present book proposes an alternative method for developers to use to generate novel, innovative mobile applications that can succeed in an increasingly cluttered market. It does so by relying on literature focusing on innovation templates and new product development, particularly attribute dependency and other creative templates, hybrid innovation, convergence and product categorization. Based on the aggregation of these theoretical streams, a conceptual framework is configured and tested against existing applications through a multiple case study analysis focused on Apple''s App Store. The validity of the framework is further tested in an exploratory exercise designed to generate several ideas for new mobile applications. The outcome of matching the conceptual framework with empirical data is a semi-structured development process for new mobile applications. The preliminary results of the research provide sufficient support for the method; further feedback from developers...
 
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