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КНИЖНЫЙ МИР

Enhancing Entrepreneurship   Maxime Bragard

Enhancing Entrepreneurship

100 страниц. 2011 год.
LAP Lambert Academic Publishing
Entrepreneurship has been increasingly presented as a crucial tool to enhancing economic life and welfare of every society. New ventures create innovation, new markets, and employment, all of which stimulate economic growth and ultimately enhance the living standard across every level of society. Knowing this, there is one question that comes to mind: how to stimulate entrepreneurship? This study explores this question by investigating university student''s vision on entrepreneurship and their intention to follow entrepreneurship educational program (EEP). This investigation is conducted with specific attention on gender since women entrepreneur are underrepresented compared to their men counterpart. A model tailored for the analyses of entrepreneurship process prior to the level of nascent-entrepreneur is developed. This model is mainly based on the Ajzen''s Theory of Planned Behavior and the Shapero and Sokol''s Entrepreneurial Event Formation model. Ultimately, this...
 
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