64 страниц. 2012 год. LAP Lambert Academic Publishing This paper is a theoretical reflection about the time working with my final start-up project ProZea at Lund University during my study period in Master’s program in Entrepreneurship. This study uses autoethnographical methodology to analyze the work of an entrepreneur on a new venture. The aim of this paper is to provide readers an insight of how product development takes place in an early stage life science oriented company, and how its innovation process looks like. I will discuss the theoretical researches within the fields of product development and innovation process. By applying the theories to ProZea case and the activities I have done within ProZea, I hope to draw a clear picture of a commercialization process of an early-stage life science oriented project.