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Consumer preferences in Shampoo brand Selection   Shad Ahmad Khan

Consumer preferences in Shampoo brand Selection

80 страниц. 2012 год.
LAP Lambert Academic Publishing
The word Shampoo being derived from “Champoo” an imperative of Indian word champna- meaning massage holds special relation to the Indian soil. Though its formal history is presumed to be of 17th Century but unknowingly it was in use in the country since many centuries in the form of extracts from herbs and other organic breeds. The Shampoo market has diversity in terms of needs and wants of the consumer.The shampoo buying behavior of a consumer though appears to be very simple and less problematic, but Consumers as a group show a very different set of buying behavior. A single family of four members may showcase four different types of demand and preferences for their Shampoo buying, allowing four different brands penetrating into a single family. This is one of the unique characteristics of the shampoo buying behavior making it one of the most potential segment in the FMCG market. The study which has been presented in the form of this book tries to identify the motivators acting in...
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