80 страниц. 2014 год. LAP Lambert Academic Publishing Health Institutions have delivered services over the years and should be nearing perfection. Yet it is an undeniable fact that several of these institutions are perceived by patients to be offering poor services (Yeboah, 2014). There is, therefore, the need for health institutions to focus on developing their marketing tools that complement the efforts of the Ministry of Health to deliver quality health services to the populace.