Добро пожаловать в клуб

Показать / Спрятать  Домой  Новости Статьи Файлы Форум Web ссылки F.A.Q. Логобург    Показать / Спрятать

       
Поиск   
Главное меню
ДомойНовостиСтатьиПостановка звуковФайлыКнижный мирФорумСловарьРассылкаКаталог ссылокРейтинг пользователейЧаВо(FAQ)КонкурсWeb магазинКарта сайта

Поздравляем!
Поздравляем нового Логобуржца Светлечок со вступлением в клуб!

Реклама

КНИЖНЫЙ МИР

Immigration, Gender and Consumer Acculturation   Zuzana Chytkova

Immigration, Gender and Consumer Acculturation

228 страниц. 2010 год.
LAP Lambert Academic Publishing
Migration, and the connected issue of feminization of the migration flows, is a phenomenon of ever increasing importance. Consumer research has dealt with consumer acculturation, as well as gender, but rarely with both, ignoring such development. Based on qualitative data on Romanian female immigrants to Italy and their food consumption practices, the author argues that these women make use of the symbolic resources originated in the marketplace in order to re-negotiate their ascribed traditional gender identity, and to negotiate their dominated position in the Italian society. In this way, the research adds a new dimension to the postassimilationist stream of research of consumer acculturation, arguing that even low-status and low income cross-border migrants who cannot participate fully in the consumer culture can use its symbolic resources, namely the marketplace representation of the modern woman, to create hybrid gender identities. At the same time, the book...
 
- Генерация страницы: 0.04 секунд -