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КНИЖНЫЙ МИР

Producing experience in marketplace encounters   Eeva-Katri Ahola

Producing experience in marketplace encounters

200 страниц. 2010 год.
LAP Lambert Academic Publishing
There has been growing interest in the nature of experience in the field of marketing and consumer research. However, a theoretically sophisticated and empirically well-grounded understanding of what constitutes a consumption experience in the context of cultural services still seems to be lacking. In the chapters and sections of this book, a theoretical framework for analyzing consumption experiences in the context of cultural services is developed. Moreover, the study investigates empirically how consumers give meanings to consumption experiences in art exhibitions and trade fairs. Based on the data, four cultural themes through which consumers give meaning to consumption experience of cultural services were identified. These themes are sensibility, progress, corporality, and fellowship. Each theme consists of several sub-themes which are analyzed in detail. The study suggests that consumers take part in the struggle of meaning of experience in marketplace...
 
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