Добро пожаловать в клуб

Показать / Спрятать  Домой  Новости Статьи Файлы Форум Web ссылки F.A.Q. Логобург    Показать / Спрятать

       
Поиск   
Главное меню
ДомойНовостиСтатьиПостановка звуковФайлыДефектологияКнижный мирФорумСловарьРассылкаКаталог ссылокРейтинг пользователейЧаВо(FAQ)КонкурсWeb магазинКарта сайта

Поздравляем!
Поздравляем нового Логобуржца arbuz86b со вступлением в клуб!

Реклама

КНИЖНЫЙ МИР

Gastronomy as a marketing tool   Angelique Verheijen

Gastronomy as a marketing tool

84 страниц. 2011 год.
LAP Lambert Academic Publishing
Currently, destinations are finding themselves in a position where they have to compete for the spending of tourists. Specific branding strategies, where emphasis is put on a destination's strengths, are an effective way to stand out from the crowd. Thailand is a country where food and food experiences are of high value, not only to the local population, but also for tourists. Therefore, I wanted to research the extent to which Thailand could exploit its culinary reputation as a motivation for travel, in order to optimize their branding strategy. This book can function as a tool in gaining new insights for people working or studying in the field of marketing, but could be of assistance in the tourism and culinary industry as well.
 
- Генерация страницы: 0.09 секунд -