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Cartoon Endorsement and Children Impulse Buying   Asim Tanvir,Rehan Arif and Sadaf Latif

Cartoon Endorsement and Children Impulse Buying

128 страниц. 2013 год.
LAP Lambert Academic Publishing
The purpose of this research study was to find out whether cartoon forces children to buy more impulsively. It means that when a children sees a cartoon endorsed product he keeps on insisting to buy that products until he/she get the product. Quantitative research approach was used to carry out this research study. The data was collected using survey questionnaires. For this purpose different school, shopping malls and neighborhoods were visited. Secondary data was also used to support the research study. From the research study it was concluded there is a relationship between cartoon endorsement and children impulse buying. It means when a children sees a cartoon endorsed products he/she insists his/her parents to buy the product.
 
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