Добро пожаловать в клуб

Показать / Спрятать  Домой  Новости Статьи Файлы Форум Web ссылки F.A.Q. Логобург    Показать / Спрятать

       
Поиск   
Главное меню
ДомойНовостиСтатьиПостановка звуковФайлыКнижный мирФорумСловарьРассылкаКаталог ссылокРейтинг пользователейЧаВо(FAQ)КонкурсWeb магазинКарта сайта

Поздравляем!
Поздравляем нового Логобуржца Алсуша со вступлением в клуб!

Реклама

КНИЖНЫЙ МИР

Neurominds   Asad Javaid

Neurominds

100 страниц. 2012 год.
LAP Lambert Academic Publishing
Neuromarketing is a new field where experts from field of neuroscience and marketing have tried to incorporate neuro technologies with marketing techniques to answer the hidden truths in minds of customers. Neuromarketing is a study of human brain through neuroscienctific technologies, like FMRI scanner, EEG, or eye tracker, to get a deeper insight into the psychology of consumer buying patterns. On the other hand, ATL advertising stand for above the line advertising that includes mediums like, television, newspaper, and billboards. In this advertising the marketers tailor the message to access mass audience through these mediums. ATL advertising though is expensive, but is the most effective way of delivering integrated marketing message developed for a product or a brand. The book explains neuromarketing and ATL advertising separately, and then finds ways to utilize the results of neuromarketing for making an advertisement more effective. It also explains how marketing and...
 
- Генерация страницы: 0.04 секунд -