72 страниц. 2013 год. LAP Lambert Academic Publishing As Internet technologies make significant progress, enterprises thoroughly design and develop their internet marketing strategies. Direct and electronic management strategies in enterprises should closely interface. Internet advantages should prompt a comprehensive evaluation of e-commerce opportunities. One of the biggest advantages of the Internet is a geographical factor. Internet can help to spread information about the goods or services for sale, to find potential business partners, to reduce costs associated with product advertising. Advertising in direct mass media is quite expensive and is no longer as effective as it was before.