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Product Marketing and the Survival of Banking Institutions in Uganda   Dorine Nanteza

Product Marketing and the Survival of Banking Institutions in Uganda

64 страниц. 2012 год.
LAP Lambert Academic Publishing
Banking competition in the developing world has come of age. Banks serving a predominantly peasant population, with an aversion to a saving culture necessitates high level innovative and managerial skills. Thelow level of literacy also means that, banks may have to go beyond what is considered the ordinary, such as the electronic banking and Internet banking innovations that is something basic in the Western world. In this book, Dorine Nanteza explores what one bank has done that is JUST within the reach of the common peasant. In doing so, she has explored their perceptions, likes and dislikes. This book can be a very important start at understanding what the banking situation is in Africa and how one can overcome some challenges in such a context as that described in this book.
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