60 страниц. 2011 год. LAP Lambert Academic Publishing Bangladesh Pharma market is getting competitive day by day. Emergence of new pharmaceutical companies, aggressive promotional approach of the leading companies, successive launching of new products, multifarious needs of the customers altogether have turned this arena a highly placeof competition for the marketers. Most of the companies are trying to snatch share from each other through formulation and implementation of different promotional strategies. Therefore an accurate understanding of the competitor’s promotional acceptance among the physicians is essential to set out the future strategies of our pharmaceutical companies.