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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics   Tom Tullis, Bill Albert

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics

185x230 320 страниц. 2013 год.
Elsevier, Morgan Kaufmann
MEASURING THE USER EXPERIENCE was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, MEASURING THE USER EXPERIENCE provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using...
 
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