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UX Strategy: How to Devise Innovative Digital Products that People Want   Jaime Levy

UX Strategy: How to Devise Innovative Digital Products that People Want

155x230 312 страниц. 2015 год.
O'Reilly Media
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. - Define and validate your target users through provisional personas and customer discovery techniques - Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value - Focus your team on the primary utility and business model of...
 
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