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Marketing Kit for Dummies (+ CD-ROM)   Alexander Hiam

Marketing Kit for Dummies (+ CD-ROM)

For Dummies Series
185x235 384 страниц. 2009 год.
Wiley Publishing, Inc
Want to launch a powerhouse marketing campaign? This resource-packed tool kit shows you step by step how to implement and execute effective marketing strategies in today's viral world. You'll improve customer communications, create buzz with publicity, set up winning sales promotions, launch successful Web campaigns, generate sales with action ads, and much more. Create a breakthrough marketing plan - set your objectives, adjust for the economic cycle, plan your marketing communications, and cut costs while maximizing impact Design hard-hitting ads for your campaign - get insights and how-to tips for creating winning ads that produce leads and sales Increase your brand identity - from business cards to brochures, catalogs to coupons, newsletters to blogs, get your message across Hone your marketing skills - improve your customer service, market research, creativity, and writing for marketing, sales, and the Web
 
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