160x235 560 страниц. 2008 год. Рид Элсивер "Handbook of New Product Development Management" brings together for the first time an outstanding team of New Product Development specialists who have completed influential research on the various topics. This book supports the first effort to bind together the existing knowledge in new product development, not through the specific lens of a management discipline (e.g. marketing, operations etc.), but as a stand alone "discipline". This book is a key resource for academics and researchers with interest in new product development, and for consultants who work with their clients on product innovation. It offers a thought provoking unified perspective to new product development practitioners, engineering design experts, and senior product development managers.