152 страниц. 2011 год. In over 120 pages, PSFK provides an analysis of the Future Of Mobile Tagging. This book presents key trends in the mobile tagging space, so as to inspire marketers and their creative agencies about their future use of the technology in their branding activity and communication campaigns. This report features interviews with senior executives from Woman's Day, Tribal DDB, Microsoft, and other organizations leading creative initiatives around mobile tagging.