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Blank Slate: A Comprehensive Library of Photographic Templates   Cordelia Craigie

Blank Slate: A Comprehensive Library of Photographic Templates

245x285 256 страниц. 2013 год.
Gestalten Verlag
Blank Slate provides graphic designers and advertisers with photographic dummies for the true-to-life and convincing presentation of their corporate designs. Every graphic designer and advertising professional knows the drill. After a logo or corporate design has been created, it needs to be presented and sold to a client. Showing preliminary drafts on paperboard isn't adequate. In order to communicate the idea behind the design, it is much more effective to present it in the application for which it is meant - whether on a shopping bag, on a company car, in a brochure, or on a variety of other products. This method of presentation makes designs come to life and gives the client a real idea of how they will work and why. Blank Slate is a compilation of 400 photographic dummies of everyday objects that are depicted in the book and can also be downloaded for free as digital files. With the help of these dummies, any designer can present his or her work in the way that gives clients the...
 
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