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Effectiveness of Contraceptives Advertisement through Electronic Media   Faheem Aslam,Rizwan Sajid and Kashif Shahid

Effectiveness of Contraceptives Advertisement through Electronic Media

156 страниц. 2012 год.
LAP Lambert Academic Publishing
This study was conducted to evaluate the effectiveness of advertisement of contraceptives through Electronic Media among married males in District Gujrat. Other objectives of the study were to perceive the perception of males about advertisement of contraceptives and their frequency of contraceptive use for themselves and for their spouses as well as to identify the factors which are inhibitors for social marketing of contraceptives through electronic media. It was a field survey for which mixed sampling technique was used and randomly one rural and one urban union councils of District Gujrat were selected. Currently married males with the age limit of 40 years were selected. The overall perception and effectiveness of advertisement of contraceptives through electronic media was found significant among respondents but frequency of contraceptive usage was found on lower side. Religion was found as major inhibitor in advertisement of contraceptive advertisements through electronic...
 
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